Posted by admin on November 29, 2012 under Uncategorized | 
The goal of any search engine optimization company is to create as much visibility as possible and drive as much traffic as possible to a given website. However this mantra goes out the window when dealing with local SEO, a rising industry that is becoming more and more popular as standard brick and mortar realize the value of search engine traffic. A business that does not ship items (say a local restaurant) does not need to be found by someone across the country. They only need to be readily visible to people that patronize the area they are located, and this presents a unique opportunity for search engine marketers as well as businesses alike.
What is great about local SEO is that search terms that are attached to cities or states have much less competition than the keyword alone. For example, Dan Kinneysan owns a furniture store that sells bespoke sofas in the Manchester area. He only needs to rank locally for furniture related terms that have “Manchester” attached to them, as his business is limited to a specific geographic area. So in this scenario a huge amount of traffic is not possible as the terms will be geographically restricted as well. Conversely Mike Hennigan owns an online store that sells prohormones and his words targets more general terms, which would bring in more visitors. So the contrast between the two can be easily seen.
However a website does not have to have a tremendous amount of hits for it to be profitable. Conversion is the most important, and in our sofa example, even 20-30 targeted hits a day can equate to big sales. Thus the appeal of local SEO. You don’t have to compete with the rest of the world which makes things a little easier, and the traffic that you do get will more likely than not convert pretty well. This keeps both SEO professional and client happy.
Another great example is a man who sold IP cameras, computer power cord and telephone recording equipment to businesses. Something as obscure as this you would think would not benefit from local SEO, however low and behold after a few months of aggressive marketing this gentleman was able to increase his sales by a staggering 30%! A true testament to the power of local SEO indeed.
As this industry grows there is also growth amongst those who market these local SEO services. When done properly it can be big business as well. So if you do live in a fairly large city, consider looking into local SEO as a means to expand the services that you offer to your clients.
Posted by admin on November 13, 2012 under Uncategorized |
Working for a garage door repair Seattle based company as well as with veteran Nashville locksmiths we deal a lot with homeowners looking to make repairs to their home before they sell. If there is one niche that is difficult to tackle it is that of real estate. Lets face it, real estate is a lucrative market to be in and with more and more people turning to Google to begin their search, having a premium listing is essential for success. However how can someone to real estate compete with a market that has established competitors? Fret not, if you are in real estate or in any other competitive niche, there is more than one way to drive people to your website. Here are some strategies that you may find useful.
Today we are following some web properties in the UK. There are many websites that target those looking for renters and with it comes a flurry of agents to choose from. However if you are a company that is new or maybe have not developed a web presence, getting to the top of search engines may or may not be possible. Unfortunately there are many real estate companies that took advantage of the tech boom about a decade ago, so you are going to have many aged and high profile websites when it comes to real estate. So unless you have a good amount of change to plunk down on SEO, this may or may not be an option for you.
Those in tough markets like real estate though should also consider Social media as a means to drive traffic. Remember that a visitor is a visitor, and no matter where that visitor comes from, it is a potential customer to your business. If you are not willing to dig in and go the SEO route, many will find that social media outlets like Facebook and Twitter are a great means to generate traffic. As a matter of fact, many real estate companies that are vying for a share of the market actually turn to Facebook and Twitter promotion as if done properly it can drive more traffic a lot faster than trying to compete with these larger and more established company websites. If you don’t know where to start, it may be a good idea to buy twitter followers or Facebook likes in the meantime to get started.
It may sound odd that real estate companies would turn to social media, however you have to understand how real estate works. People don’t usually make impulse buys, and things like Facebook and Twitter are a great way to keep in touch with potential home buyers. Got a new listing that just came up? Why not tweet it out to the thousands of people following your Twitter page. The same can be done on a Facebook fan page, the possibilities are really endless. With people using Twitter and Facebook every day, realtors need to take full advantage of social media if they want to stay competitive, and your business should as well.
Posted by admin on under Uncategorized |
Hello and welcome to our blog! Here at Search Variable Statistics Today we will bring to you the latest happenings in the world of search. If you are new to search engine marketing you have come to the right spot indeed! Google, Yahoo, and Bing dominate internet search, and it is up to you to stay on top of it to ensure that your website gets all of the visibility and search engine traffic that it needs!
We will try to update this site on a weekly basis with the latest news and happenings in the world of search. Whether you are an experienced internet marketer or a search newbie, we believe that this site will help you to get the most out of your business websites. From the latest algorithm updates to the newest seo tips and never before seen strategies, we hope that this website becomes an informative home for all of your queries.
The world of search is an ever changing landscape, and you need to do your best to stay up to date with all of the latest information. Like my friend Billy always says “Millions of people every day use search engines to find what they need, so why not have them find your business!” Whether you are a brick and mortar business looking for a little extra exposure or perhaps an affiliate marketer trying to make more sales, web traffic that comes from search engines can be critical to any bottom line.
So whether it be SEO, PPC, or even SMO, this website will do our best to bring you the latest strategies to put the most money in your pocket. So stay tuned as we get started because the best is yet to come!
