The Rise In Popularity Of Local SEO

Posted by admin on November 29, 2012 under Uncategorized | Be the First to Comment

The goal of any search engine optimization company is to create as much visibility as possible and drive as much traffic as possible to a given website. However this mantra goes out the window when dealing with local SEO, a rising industry that is becoming more and more popular as standard brick and mortar realize the value of search engine traffic. A business that does not ship items (say a local restaurant) does not need to be found by someone across the country. They only need to be readily visible to people that patronize the area they are located, and this presents a unique opportunity for search engine marketers as well as businesses alike.
 
What is great about local SEO is that search terms that are attached to cities or states have much less competition than the keyword alone. For example, Dan Kinneysan owns a furniture store that sells bespoke sofas in the Manchester area. He only needs to rank locally for furniture related terms that have “Manchester” attached to them, as his business is limited to a specific geographic area. So in this scenario a huge amount of traffic is not possible as the terms will be geographically restricted as well. Conversely Mike Hennigan owns an online store that sells prohormones and his words targets more general terms, which would bring in more visitors. So the contrast between the two can be easily seen.
 
However a website does not have to have a tremendous amount of hits for it to be profitable. Conversion is the most important, and in our sofa example, even 20-30 targeted hits a day can equate to big sales. Thus the appeal of local SEO. You don’t have to compete with the rest of the world which makes things a little easier, and the traffic that you do get will more likely than not convert pretty well. This keeps both SEO professional and client happy.
 
Another great example is a man who sold IP cameras, computer power cord and telephone recording equipment to businesses. Something as obscure as this you would think would not benefit from local SEO, however low and behold after a few months of aggressive marketing this gentleman was able to increase his sales by a staggering 30%! A true testament to the power of local SEO indeed.
 
As this industry grows there is also growth amongst those who market these local SEO services. When done properly it can be big business as well. So if you do live in a fairly large city, consider looking into local SEO as a means to expand the services that you offer to your clients.